Sustainability takes creative flight.
We always tell our clients that being different and standing out are vital ingredients to marketing success (How else are customers going to discover and remember you?). But we wouldn’t want to write about your efforts before practising what we preach. That’s why we decided to set up a digital marketing agency that combines expert content marketing and copywriting services with a deep commitment to sustainability!
At this point, you may be asking yourself:
“Why would an all-remote, digital marketing agency go green
(and why the heck should I care)?”
The most straightforward (and perhaps most cliche) answer to this question is that it’s simply the right thing to do. Our existence and well-being depend on the state of planet Earth; therefore, taking care of the environment so that more people can enjoy it makes sense.
That still begs the question: How much difference can a digital business make? Quite a bit, as it turns out. Even without trading physical goods and services, online businesses still have an unexpectedly large number of emission sources.
Between hosting websites, sending out emails and attachments, and running a home office, there’s plenty of room for improvement if you know where to look. Keeping track of all that to calculate our carbon footprint can quickly become a logistical nightmare. Still, some administrative work doesn’t scare us away from our commitment to the environment, and it shouldn’t scare you from articulating your ESG goals, either.
When you engage a team of creatives who literally eat, sleep, and breathe sustainability, piecing together a convincing ESG report for investors, stakeholders, partners, employees, and customers becomes that much easier. It’s the same reason why journalists interview individuals they wish to feature in their stories—to walk in their shoes.
And suppose you’re a business that wishes to align with sustainability. In that case, you can rest assured that the Kyyte team has clocked several hundred miles in sustainable transportation before arriving at your doorstep.
Our commitment to building a
sustainable marketing agency.
Here are the concrete, measurable steps we’re taking to minimise the environmental impact of our day-to-day operations and understand how ESG can be integrated into businesses:
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Going paperless and ditching disposables.
We've ditched disposables! That includes paper, takeaway lunch containers, kopi and teh cups that are prevalent in Singapore’s ‘dabao’ culture. The lack of clutter has done wonders for our headspace by allowing us (and the environment) to breathe a little easier. For our creatives who still prefer to jot down notes, we provide complimentary notepads, made out of recycled paper - of course.
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Using natural and LED lighting.
We light up our world responsibly! With a work-from-home team that largely operates out of Singapore, we try to take advantage of the sunny island’s tropical climate by using as much natural light in our workspace as possible. There are rainy days and evenings when lights are absolutely necessary to prevent eye strain, and that’s where LED lights step in to not only save energy but lighten our load on the planet.
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Sustainable transport.
We ride the green wave! The Kyyte team is encouraged to choose the greenest option when commuting, whether it be biking, walking, carpooling, or using public transportation. And every business trip is logged onto our carbon tracker to ensure that we stay accountable to our commitment towards sustainable transportation.
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Buying carbon offset credits.
Like many businesses, we’re still on a journey towards net zero. At the same time, we want to reduce the impact of our current emissions as much as possible. So while carbon offset credits don’t have the best reputation right now, we’re committed to doing our due diligence and purchasing credits from reputable sources to protect and restore natural ecosystems. Trust us when we say that we take this commitment seriously because the last thing we want to do is hand over our hard-earned cash to creditors who burn it away on things that make no actual difference.
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Sustainability and ESG education.
Truly impactful ESG measures require the concerted efforts of many. That’s why we make it a point to educate ourselves and our employees on how they can incorporate sustainable practices into their everyday lives. We’re still learning and by no means claim to have all the answers, but we definitely want to make as big of an impact as possible. So if you’ve got a brilliant idea for building sustainable businesses, we’d be more than happy to have a discussion with you!
This is only the start of showcasing how passionate we are about being a sustainable business. If making a positive impact on the planet and educating your partners, employees, and customers on your efforts matters to you, reach out and let’s start making a difference today.
Turn your ESG & sustainability report into impactful stories.
Your annual ESG and sustainability report is more than just a collection of data and achievements; it's a treasure trove of compelling stories waiting to be shared.
Instead of merely ticking a compliance box to produce your report, seize the opportunity to connect authentically with your audience through stories that resonate on a personal level.
The art of storytelling in sustainability.
Sharing authentic stories:
Dive deep into your sustainability report to unearth stories that showcase your impact. Instead of listing achievements, narrate the journey behind them. For instance, share how your green initiatives have empowered communities or transformed operations. These stories humanise your brand, fostering a deeper connection with your audience.
Making sustainability relatable:
Break down complex ESG data into stories and visuals that resonate with your audience. Explain how your sustainable practices contribute to a larger vision, encouraging readers to engage and participate in the conversation. It's about making sustainability accessible and actionable for everyone.
Writing ESG content marketing that connects.
Focus on authenticity:
Highlight your environmental achievements, social initiatives, and ethical practices through real-life stories. Be transparent about your journey, including successes and challenges, to build credibility and engage your audience on a deeper level.
Educate, engage, and inspire:
Use compelling visuals and narratives to explain sustainability concepts, showcasing the tangible impact of your initiatives. Share your progress and future goals, inviting your audience to join you in making a difference.
Creative storytelling:
Transform your sustainability efforts into engaging content across various formats. Utilise social media, blogs, videos, and more to share your journey, emphasising the human impact and aligning with your company's mission.
Amplifying your sustainability stories.
Strategic promotion:
Leverage your digital platforms and partnerships to maximise the reach of your sustainability stories. Engage with media outlets and industry awards to enhance the visibility and recognition of your efforts.
Bring your ESG & sustainability journey to life with Kyyte.
Are you struggling to translate your ESG data into engaging content? Kyyte specialises in crafting stories that highlight your sustainability efforts and build genuine trust and connections.
Let's collaborate to make your ESG and sustainability stories heard and felt by your audience.
Read our ESG and sustainability content marketing blogs.
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Sustainability Content Marketing: The E in ESG
Learn about the E in ESG (Environment) and its significance in today's world of environmental challenges.
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Sustainability Content Marketing: The S in ESG
Learn about the S in ESG (Social) and its significance in today's world of social challenges.
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Sustainability Content Marketing: The G in ESG
Let’s embark on the last leg of our ESG expedition, where we'll delve into the G in ESG (Governance).
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The Power of Sustainability Content Marketing
Learn how to showcase your brand's commitment to sustainability and inspire positive change.
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Turn Your ESG & Sustainability Report Into Content
Learn how to turn your reports into content that really resonates with your customers and community.
“Sustainability is no longer a nice-to-have, it’s a must-have for any company that wants to succeed in the long-term.”
– Hannah Jones