Sustainability communication has been part of the story from the start.
Sustainability is not a side topic for Kyyte.
It connects to the work our founder, Luke Joyce, was doing long before the agency began.
Before starting Kyyte, Luke worked across community fundraising, corporate social responsibility, workplace giving, employee volunteering, sponsorships, internal communications and stakeholder engagement.
That experience shaped how Kyyte thinks about business, communication and the responsibility brands have to the communities around them.
At MS Australia, Luke helped create fundraising events that brought people, businesses and communities together to support people living with Multiple Sclerosis.
At Vodafone Australia and Optus (part of the Singtel Group), he worked across foundation, CSR and community programmes, including employee volunteering, workplace giving, youth mentoring, social impact initiatives and overseas volunteering programmes.
At Standard Chartered Bank in Singapore, Luke worked as Head of Communications for a global Anti-Money Laundering project across 33 markets, where stakeholder engagement, clarity and compliance all mattered.
Different roles. Different sectors. Same lessons. Purpose-led work needs clear communication.
It needs to be accurate. It needs to be useful. It needs to respect the work behind the message.
That thinking now sits inside Kyyte.
Our work with the UN Global Compact Singapore.
Kyyte is a member of the UN Global Compact Network Singapore (GCNS), which keeps us connected to the wider sustainability conversation in Singapore.
We have also supported GCNS as a copywriting partner, helping shape GCNS member stories for Singapore SMEs.
These stories highlight real sustainability journeys, from business progress and operational change to the practical steps companies are taking to support the Sustainable Development Goals.
This is the kind of work we value.
Sustainability communication can quickly become too technical, too vague, or too polished for its own good. The strongest stories are usually more grounded. They show what the business is doing, why the work matters, and where progress is still being made.
For Kyyte, this work brings together our experience in CSR, stakeholder communication, employee engagement, sustainability storytelling and content marketing.
It also reflects the kind of sustainability communication we want to help more businesses create: clear, honest and backed by substance.
Kyyte helps with sustainability communication.
Sustainability work often contains some of the strongest stories a business has. The issue is usually finding the right way to tell them.
A sustainability report may hold useful data, leadership thinking, employee stories, community impact, operational progress and future commitments.
An ESG initiative may have taken months of internal work.
A partnership may have created real value.
A small operational change may show meaningful progress.
Then the story gets buried.
Sometimes it sits inside a long report. Sometimes it becomes a vague social media post. Sometimes it is written in language only internal teams understand.
Kyyte helps businesses bring those stories forward with more structure, proof and care.
That might include ESG stories, sustainability report repurposing, stakeholder updates, member stories, website copy, brand guidelines, leadership messages, case studies, social media content, internal communications or employee engagement content.
The aim is to help customers, employees, investors and stakeholders understand what has been done, why it matters, what still needs work and how the business is moving forward.
That takes judgement.
Some claims need more proof. Some details need better context. Some messages need to be simplified. Some content should be held back until the substance is stronger.
Good sustainability communication should make progress easier to understand without making it sound bigger than it is.
Need structured support for ESG and sustainability content?
How Kyyte is building more sustainable ways of working.
We are a small content marketing agency, so our footprint is different from a business with factories, warehouses or physical products. But digital businesses still have an impact.
These are some of the practical choices we are making as we continue to build a more responsible way of working.
Working lighter.
Kyyte works with a flexible, remote-first model where possible. We keep our processes paper-light, reduce unnecessary printing, avoid single-use materials where we can, and limit unnecessary business travel. Small choices matter when they become part of how a business operates.
Thinking digitally.
A content agency creates, stores and publishes digital work every day. We are paying closer attention to the impact of websites, file storage, cloud tools, AI use, content production and online publishing. This is an area we are still learning about, and that is the honest answer.
Learning as we grow.
Kyyte is still building its own sustainability journey. That means learning more, tracking what we can, making better choices where practical, and communicating our progress without making it sound bigger than it is. We are learning as the business grows.
We are not claiming to have all the answers. We are paying attention, asking better questions and making better choices as Kyyte continues to grow.
Repurpose your ESG & sustainability report into content people can use.
For many organisations, the strongest sustainability stories are already there. They sit within annual reports, sustainability reports and ESG updates, surrounded by data, leadership messages, employee stories, community impact, operational progress and future commitments.
The problem is what happens next.
A report is published. A few posts go out. The PDF is uploaded to the website. Then too much of the value sits untouched.
Kyyte helps businesses take that work further.
We identify the strongest ideas, proof points, and stories in your ESG and sustainability reports, then shape them into clearer content for the channels your customers, employees, investors, and stakeholders actually use.
That might include LinkedIn posts, website updates, stakeholder emails, internal communications, case studies, leadership articles, blog content, social media content or campaign materials.
The aim is simple. Make the work easier to understand, easier to trust and easier to use beyond a single publication date.
Writing ESG content that has something to say.
Find the strongest proof.
Good ESG content starts with substance. We help identify the data, examples, milestones and stories that give your sustainability message something real to stand on.
Explain the work properly.
Sustainability content often becomes too technical or too vague. We help turn ESG progress, operational change and community impact into content your audience can understand.
Turning sustainability reports into useful content.
Shape the story.
A sustainability report can hold several useful content angles. We help turn report sections, leadership messages, employee stories and progress updates into content with a clear point.
Use the right channels.
Different audiences need different formats. We help adapt sustainability content for websites, LinkedIn, internal communications, stakeholder updates, case studies and campaign materials.
Need help communicating your ESG and sustainability work?
Kyyte helps turn ESG data, sustainability reports and impact stories into content that customers, employees, investors and stakeholders can understand.
If your sustainability content needs stronger structure, sharper language or better proof, we can help shape what should be said and where it should go next.
Read our ESG and sustainability content marketing blogs.
7 ways to repurpose your annual and sustainability report.
Annual and sustainability reports are often treated as final outputs when they should be starting points. Learn how to repurpose leadership insights, ESG data, and real impact stories into content that drives engagement and extends the value of your reporting.
Sustainability marketing & explaining ESG work in practice.
Sustainability marketing bridges ESG activity and external communication. This article explores how organisations translate real decisions into clear content, align reporting with marketing, and build credibility over time without campaigns alone.
A visit to Singapore’s floating solar farm.
Join us on a visit to Sembcorp Tengeh Floating Solar Farm, an inspiring blend of innovation and sustainability. Learn how this unique approach to solar energy generates enough power to supply thousands of homes in Singapore while protecting local biodiversity.
What Singapore’s climate reporting rules mean for your business.
Singapore’s new climate disclosure rules are here. From emissions tracking to external assurance, this guide breaks down what businesses must do, and how to do it well. Learn how to prepare your report, avoid missteps, and lead in a low-carbon economy.
Repurpose your ESG and sustainability reports into content.
Your ESG and sustainability report holds more than just data, it holds stories. Learn how to turn your ESG metrics into engaging, human content that resonates with your audience, builds trust, and strengthens your brand’s voice on purpose and impact.
Sustainability content marketing: The G in ESG.
Welcome to the third and final instalment of our journey into the world of ESG and sustainability content marketing. Let’s embark on the last leg of our ESG expedition, where we’ll delve into the G — Governance. Join us in building a more sustainable future through impactful ESG content marketing strategies.
Sustainability content marketing: The S in ESG.
Welcome to the second part of our three-blog series on ESG and sustainability content marketing. Learn about the S in ESG (Social) and its significance in today’s world of social challenges. Join us in building a more sustainable future through impactful ESG content marketing strategies.
Sustainability content marketing: The E in ESG.
Welcome to the first part of our three-blog series on ESG and sustainability content marketing. Learn about the “E” in ESG (Environment) and its significance in today’s world of environmental challenges. Join us in building a more sustainable future through impactful ESG content marketing strategies.
“Sustainability is no longer a nice-to-have, it’s a must-have for any company that wants to succeed in the long-term.”
— Hannah Jones