Sustainability communication has been part of the story from the start.
Sustainability is not a side topic for Kyyte.
It connects to the work our founder, Luke Joyce, was doing long before the agency began.
Before starting Kyyte, Luke worked across community fundraising, corporate social responsibility, workplace giving, employee volunteering, sponsorships, internal communications and stakeholder engagement.
That experience shaped how Kyyte thinks about business, communication and the responsibility brands have to the communities around them.
At MS Australia, Luke helped create fundraising events that brought people, businesses and communities together to support people living with Multiple Sclerosis.
At Vodafone Australia and Optus (part of the Singtel Group), he worked across foundation, CSR and community programmes, including employee volunteering, workplace giving, youth mentoring, social impact initiatives and overseas volunteering programmes.
At Standard Chartered Bank in Singapore, Luke worked as Head of Communications for a global Anti-Money Laundering project across 33 markets, where stakeholder engagement, clarity and compliance all mattered.
Different roles. Different sectors. Same lessons. Purpose-led work needs clear communication.
It needs to be accurate. It needs to be useful. It needs to respect the work behind the message.
That thinking now sits inside Kyyte.
Our work with the UN Global Compact Singapore.
Kyyte is a member of the UN Global Compact Network Singapore (GCNS), which keeps us connected to the wider sustainability conversation in Singapore.
We have also supported GCNS as a copywriting partner, helping shape GCNS member stories for Singapore SMEs.
These stories highlight real sustainability journeys, from business progress and operational change to the practical steps companies are taking to support the Sustainable Development Goals.
This is the kind of work we value.
Sustainability communication can quickly become too technical, too vague, or too polished for its own good. The strongest stories are usually more grounded. They show what the business is doing, why the work matters, and where progress is still being made.
For Kyyte, this work brings together our experience in CSR, stakeholder communication, employee engagement, sustainability storytelling and content marketing.
It also reflects the kind of sustainability communication we want to help more businesses create: clear, honest and backed by substance.
Bringing our experience to client work.
We bring our experience in CSR, community programmes and stakeholder communications to Kyyte’s sustainability copywriting and content marketing projects. Working with approved information and the right people, we help organisations clearly explain their environmental, social and governance activities.
How Kyyte is building more sustainable ways of working.
We are a small content marketing agency, so our footprint is different from a business with factories, warehouses or physical products. But digital businesses still have an impact.
These are some of the practical choices we are making as we continue to build a more responsible way of working.
Working lighter.
Kyyte works with a flexible, remote-first model where possible. We keep our processes paper-light, reduce unnecessary printing, avoid single-use materials where we can, and limit unnecessary business travel. Small choices matter when they become part of how a business operates.
Thinking digitally.
A content agency creates, stores and publishes digital work every day. We are paying closer attention to the impact of websites, file storage, cloud tools, AI use, content production and online publishing. This is an area we are still learning about, and that is the honest answer.
Learning as we grow.
Kyyte is still building its own sustainability journey. That means learning more, tracking what we can, making better choices where practical, and communicating our progress without making it sound bigger than it is. We are learning as the business grows.
We are not claiming to have all the answers. We are paying attention, asking better questions and making better choices as Kyyte continues to grow.
Read our ESG and sustainability content marketing blogs.
How to Turn ESG Data Into Content People Understand.
ESG data becomes more useful when people can understand what changed, why it is relevant and what happens next. Learn how to turn technical information into clear content for reports, websites, case studies, leadership messages and campaigns.
7 Ways to Repurpose Your Annual and Sustainability Report.
Annual and sustainability reports can support far more than a publication launch. Explore seven ways to reuse their content, with Singapore examples covering leadership, employees, community programmes and ESG progress.
Sustainability Marketing: How to Plan ESG Communications.
Bring sustainability, marketing and leadership teams together around a clear communications plan. Learn how to agree messages, check evidence and keep ESG content accurate across channels.
Inside Singapore’s Tengeh Floating Solar Farm.
Join us on a visit to Sembcorp Tengeh Floating Solar Farm, an inspiring blend of innovation and sustainability. Learn how this unique approach to solar energy generates enough power to supply thousands of homes in Singapore while protecting local biodiversity.
Singapore Climate and Carbon Reporting Rules for Businesses.
Singapore’s climate reporting roadmap has changed. This guide explains the current timelines for listed and large non-listed companies, Scope 1, 2 and 3 emissions, ISSB-based disclosures and external assurance.
ESG Storytelling: Turning Your Sustainability Report into Content.
Your sustainability report contains the starting points for articles, interviews and case studies. Learn how to develop those stories, ask the right questions and write clear ESG content supported by evidence.
The G in ESG: How to Communicate Governance Clearly.
Welcome to the third and final instalment of our journey into the world of ESG and sustainability content marketing. Let’s embark on the last leg of our ESG expedition, where we’ll delve into the G — Governance. Join us in building a more sustainable future through impactful ESG content marketing strategies.
The S in ESG: How to Communicate Social Impact.
Welcome to the second part of our three-blog series on ESG and sustainability content marketing. Learn about the S in ESG (Social) and its significance in today’s world of social challenges. Join us in building a more sustainable future through impactful ESG content marketing strategies.
Need help communicating your sustainability and ESG work?
Find out how Kyyte’s copywriting and content marketing services can help you clearly explain your organisation’s sustainability activities, commitments, and progress.
“Sustainability is no longer a nice-to-have, it’s a must-have for any company that wants to succeed in the long-term.”
— Hannah Jones