I Launched a Content Marketing Agency in Singapore.
Table of contents:
Before I tell you all about Kyyte - content marketing agency Singapore, lets go back to where it all began.
My early beginnings as an entrepreneur and business owner.
I discovered my entrepreneurial spirit at a young age. At just 21 years old, I owned a Tip Top Bakery Bread Run in Sydney's Sutherland Shire, Australia. Six days a week, I woke up at 1 am to drive to the bakery, loaded my truck with delicious bread, muffins, rolls, and hamburger buns, and embarked on a delivery adventure to 40 locations across the Shire.
My delivery route included well-known supermarkets like Woolworths and Coles, popular food chains like Kentucky Fried Chicken and Red Rooster, and various other convenience stores. I had a specific territory to cover, but I had to go the extra mile to sell myself, my products, and my exceptional service.
The demand for my bakery goods grew rapidly, and within the first eight months, I was delivering 12,000 units of bread per week, triple what I started with. It was an incredible journey of expansion, but it also meant more work, earlier starts, and the purchase of a larger truck to accommodate the thriving business.
By the time I turned 25, my back was aching from lifting countless bread crates, and the early mornings were starting to take their toll. So, I made the bittersweet decision to sell the business and indulge in much-needed sleep and relaxation. Those years were, in some ways, a bit of a blur due to the early starts, and I wanted to catch up on the experiences I had missed out on during this entrepreneurship adventure.
Full circle moment. Employee to business owner once again.
Throughout my career, I've worked with organisations like Standard Chartered Bank, Optus (a Singtel-owned subsidiary), Vodafone Australia, Bankwest, Stash NextGen, and MS Australia. Not-for-profit work, event and sponsorship management, banking, telecommunications, and corporate social responsibility have all been part of my incredible journey.
However, a burning desire for something more has always lingered within me. The spirit of entrepreneurship has pushed me to create something meaningful and impactful. After years of gaining valuable marketing and communications experience, I finally decided to take the plunge and start a content marketing agency in Singapore. And so, Kyyte - content marketing that flies was born!
Building solid relationships is one of my key strengths, and it lies at the heart of business development and client services. At Kyyte, not only do I manage the business, but I also relish the role of being the vital link between our creative team and our valued clients. In this dynamic space, I thrive and find immense joy in my work.
Imagine me as an orchestra conductor, orchestrating a symphony of talented freelance copywriters, designers, and content marketing producers.
The audience? None other than your valued customers, employees, and investors. With your briefing in hand, we take the stage, captivating your audience with content marketing that soars to new heights!
Together, we create an enthralling performance, harmonising the elements of storytelling, design, and strategy to engage and captivate your target audience. Prepare to witness the magic of content marketing that truly flies.
We are ready to take centre stage and leave a lasting impact!
Say HELLO to Kyyte - content marketing that flies!
In January 2023, with the support of InCorp Singapore, Kyyte was incorporated, and we officially launched in May 2023 at the prestigious Singapore Cricket Club. We strive to become the go-to partner for businesses that share our unwavering ambition to reach the top.
We boast an exceptional team of freelance copywriters, content marketing strategists, designers and client managers, each with a wealth of experience. Together, we have helped clients from diverse industries achieve remarkable success.
We understand the key ingredients to enhance brand awareness, establish thought leadership, generate leads, and drive impactful sales conversions.
What sets us apart is our personal touch in content marketing. It's not just about churning out content; it's about understanding the precise content that needs to be created, refined, or discarded altogether. Trust me, mastering this skill isn't easy. But with Kyyte, you can rest assured that your brand's message will effortlessly cut through the noise and captivate your target audience.
Our comprehensive content marketing agency services to meet your needs:
In addition to showcasing our clients' products and services, I firmly believe there will be a significant surge in the importance and interest surrounding companies' ESG and sustainability endeavours.
It's not just about ticking boxes in an ESG or sustainability report; it's about leveraging the power of sustainability content marketing to forge genuine connections with your audience. Whether it's your customers, employees, or investors, the key lies in authentically engaging with them through impactful narratives.
Why Singapore is a great hub for my copywriting & content marketing agency.
Singapore is renowned as a global business hub for a reason. Located strategically in Southeast Asia, Singapore offers seamless access to the thriving markets of the Asia Pacific region. The city-state presents endless opportunities to connect with diverse cultures and economies, making it an ideal base for any ambitious business.
Singapore's business-friendly environment fosters growth and innovation. With excellent infrastructure, solid political stability, and a well-developed legal system prioritising intellectual property protection, the city-state creates an ecosystem where entrepreneurs and businesses can thrive confidently.
In Singapore, numerous local brands are thriving, the startup community is bustling, and many global businesses have established regional headquarters. This vibrant landscape offers exciting prospects for localisation content marketing, allowing thoughtful communication that respects and addresses cultural differences throughout the Asia Pacific region.
We not only service clients in Singapore but across the world, making our reach global.
There's no “one Kyyte-fits-all” solution.
We understand that different businesses have varying content marketing needs based on their size and maturity.
Fly high, fly sustainably!
At Kyyte, our mission goes beyond delivering quality content marketing. Sustainability is at the core of everything we do.
Corporate social responsibility (CSR) and sustainability have always been my passions. From mentoring vulnerable youth to cooking meals for people experiencing homelessness to rebuilding communities and houses devastated by Typhoon Haiyan in the Philippines, I've been fortunate to run programs that contribute to employee engagement and community giving.
Team Optus is giving back - rebuilding houses after Typhoon Haiyan in 2013.
Representatives from Globe Telecommunications, Optus and Singtel.
Volunteering is sometimes hot, dirty and tiring work - but so rewarding!
While putting together the pieces of Kyyte, I listened to a thought-provoking podcast. It highlighted the importance of businesses becoming sustainable, mainly by reducing their carbon emissions, as the climate is one of the current focuses across the world. The podcast made me realise that companies failing to prioritise sustainability might risk losing partnerships with other conscious businesses.
Motivated by this realisation, I founded a sustainable content marketing agency. We are dedicated to tracking and recording our carbon footprint, aiming to become a net-zero marketing agency in the future. This commitment benefits our clients, as partnering with us reduces their Scope 3 emissions and enhances their sustainability efforts.
Kickstarting our sustainable marketing agency with concrete, measurable steps:
Going paperless and eliminating disposable items
Utilising natural and LED lighting
Embracing sustainable transportation methods
Purchasing carbon offset credits
Prioritising sustainability and ESG education
During the Kyyte flight launch event of our content marketing agency Singapore, we consciously decided to serve a vegetarian menu, reducing our environmental impact. Additionally, we partnered with One Tree Planted, planting a tree in Indonesia for each guest who attended. This act restores tropical forests that sequester carbon and provide vital habitats for endangered wildlife, including orangutans. Our celebration had a purpose!
I will delve deeper into our sustainability efforts in a future blog post. Even a small content marketing agency in Singapore with a single full-time employee working predominantly from a home office can make a meaningful difference.
A Singapore marketing agency or a micro marketing agency?
I often refer to Kyyte as a micro agency. But…
What is a micro agency?
A micro agency is a small marketing agency, often consisting of a small team or—in Kyyte’s current state—just myself. As a micro agency, I take pride in being agile and flexible and providing a personalised approach to each client project.
I offer cost-effective solutions and foster a close working relationship with my clients. My specialisation may vary, but I typically provide digital marketing and copywriting services. To complement my core expertise, I collaborate with freelancers and subcontract on specific tasks, allowing for a broader range of knowledge and skills within my team at any time.
In summary, here are the advantages of working with a micro agency like Kyyte:
Agility and speed: Micro agencies can quickly adapt and respond to client needs, avoiding the bureaucracy that often plagues larger agencies.
Personalised service: Micro agencies foster close relationships with clients, gaining an in-depth understanding of their unique requirements and delivering tailored solutions.
Cost-effectiveness: Micro agencies usually offer more competitive pricing, allowing clients to save money without compromising quality.
Innovation: Micro agencies are often at the forefront of new trends and technologies, thanks to their reliance on the freelance community. This helps clients stay ahead of the competition.
Furthermore, as I mentioned earlier, Kyyte wants to collaborate with larger marketing agencies in Singapore and beyond to deliver even better results for all our clients. We don’t consider this competition - as collaboration generally gets good results for all parties.
Onwards and upwards with Kyyte Singapore!
And there you have it — my personal journey of establishing a copywriting and content marketing agency in Singapore.
At Kyyte, we’re here to help businesses thrive and grow through personalised content strategies that genuinely connect with their target audience. As Singapore continues to flourish as a global business hub, we are excited to play a vital role in driving success for our clients.
To those who have joined us on the Kyyte flight, thank you for entrusting your content marketing goals to us. We’ve had a fantastic time delivering your briefs, but we still have room for more. We look forward to creating exceptional marketing content with new clients as we soar to the top.
Let’s hope Kyyte has a similar growth as my bread run did all those years ago.