I Launched a Content Marketing Agency in Singapore.
Table of contents:
My early beginnings as an entrepreneur and business owner.
I discovered my entrepreneurial spirit at a young age. At just 21 years old, I owned a Tip Top Bakery Bread Run in Sydney's Sutherland Shire. Six days a week, I woke up at 1 am to drive to the bakery, loaded my truck with delicious bread, muffins, rolls, and hamburger buns, and embarked on a delivery adventure to 40 locations across the Shire.
My delivery route included well-known supermarkets like Woolworths and Coles, popular food chains like Kentucky Fried Chicken and Red Rooster, and various other convenience stores. I had a specific territory to cover, but I had to go the extra mile to sell myself, my products, and my exceptional service.
The demand for my bakery goods grew rapidly, and within the first eight months, I was delivering 12,000 units of bread per week, triple what I started with. It was an incredible journey of expansion, but it also meant more work, earlier starts, and the purchase of a larger truck to accommodate the thriving business.
By the time I turned 25, my back was aching from lifting countless bread crates, and the early mornings were starting to take their toll. So, I made the bittersweet decision to sell the business and indulge in much-needed sleep and relaxation. Those years in some ways were a bit of a blur due to the early starts, and I wanted to catch up on the experiences I had missed out on during this entrepreneurship adventure.
Full circle moment. Employee to business owner once again.
Throughout my career, I've worked with organisations like Standard Chartered Bank, Optus (a Singtel-owned subsidiary), Vodafone Australia, Bankwest, Stash NextGen, and MS Australia. Not-for-profit work, event and sponsorship management, banking, telecommunications, and corporate social responsibility have all been part of my incredible journey.
However, a burning desire for something more has always lingered within me. The spirit of entrepreneurship has pushed me to create something meaningful and impactful. After years of gaining valuable marketing and communications experience, I finally decided to take the plunge and start a content marketing agency in Singapore. And so, Kyyte - content marketing that flies was born!
Building strong relationships is one of my key strengths, and it lies at the heart of business development and client services. At Kyyte, not only do I manage the business, but I also relish the role of being the vital link between our creative team and our valued clients. In this dynamic space, I thrive and find immense joy in my work.
Imagine me as an orchestra conductor, orchestrating a symphony of talented freelance copywriters, designers, and content marketing producers.
The audience? None other than your valued customers, employees, and investors. With your briefing in hand, we take the stage, captivating your audience with content marketing that soars to new heights!
Together, we create an enthralling performance, harmonising the elements of storytelling, design, and strategy to engage and captivate your target audience. Prepare to witness the magic of content marketing that truly flies.
We are ready to take centre stage and leave a lasting impact!
Say HELLO to Kyyte - content marketing that flies!
In January 2023, with the support of InCorp Singapore, Kyyte was incorporated, and we officially launched in May 2023 at the prestigious Singapore Cricket Club. We strive to become the go-to partner for businesses that share our unwavering ambition to reach the top.
We boast an exceptional team of freelance copywriters, content marketing strategists, and client managers, each equipped with a wealth of experience. Together, we have helped clients from diverse industries achieve remarkable success.
We understand the key ingredients to enhance brand awareness, establish thought leadership, generate leads, and drive impactful sales conversions.
What sets us apart is our personal touch in content marketing. It's not just about churning out content; it's about understanding the precise content that needs to be created, refined, or discarded altogether. Trust me, mastering this skill isn't easy. But with Kyyte, you can rest assured that your brand's message will effortlessly cut through the noise and captivate your target audience.
We offer a comprehensive range of services tailored to fulfil our clients' content marketing needs, including:
-
Blogging is not just about copywriting, it's about creating a conversation with your audience. With Kyyte's business blogging services, we will help you find and develop your unique voice in the crowded digital marketing landscape.
-
Writing a well-crafted business or funding proposal can make all the difference in securing that important deal. Let Kyyte help you make a persuasive pitch that will impress and win over your potential clients or startup investors.
-
One of the most effective ways to showcase your expertise and success is through case studies. Our team at Kyyte will work with you to craft compelling stories of how your products or services have helped your clients achieve their goals.
-
In the ever-evolving digital marketing landscape, a robust and adaptable content marketing strategy is paramount. At Kyyte, we help you navigate through the noise and position your brand where it needs to be. Our tailored content marketing strategies are designed to align with your business goals and connect with your target audience on a deeper level.
-
Information is power, but only when delivered effectively. Enter Kyyte's eBooks and infographics—a blend of insightful content and eye-catching visuals that captivate your audience. Let us help you create compelling and informative materials that are not just read, but remembered.
-
Even the most captivating stories can fall flat with a misplaced comma or a typo. At Kyyte, perfection is not just a goal—it's a standard. Our editing and proofreading services ensure your content marketing is error-free, sharp, and impactful.
-
Email marketing is far from dead—it's thriving, and it's personal. With Kyyte's tailored email marketing services, watch your open rates soar and your conversions skyrocket. It's time to turn your subscribers into loyal customers.
-
In an age where sustainability is more than a trend—it's a responsibility—communicating your sustainability and ESG initiatives effectively is paramount. Our sustainability and ESG copywriting services at Kyyte help you do just that, positioning your brand as a responsible entity for a greener tomorrow.
-
A picture is worth a thousand words, and a well-designed graphic is worth even more. Our graphic design services at Kyyte ensure your brand message is not only heard but seen and felt, too.
-
Knowledge is power. And in business, in-depth knowledge is the key to establishing authority. Kyyte's industry reports and whitepapers provide comprehensive insights that underline your industry expertise and set you apart from the crowd.
-
Visibility is key in the digital world. Our SEO services at Kyyte are designed to help your brand climb the SERP ladder, driving organic traffic and boosting conversions. And with our SEO content re-optimisation, staying ahead of the evolving algorithms is a breeze.
-
Social media is the new town square—and your brand needs to be part of the conversation. At Kyyte, we provide social media copywriting that is not just trendy but also resonates with your audience, driving engagement and conversions.
-
Storytelling in the 21st century goes beyond words—it's visual, it's engaging, it's video. Kyyte's video scripts and production services bring your brand story to life, engaging your audience like never before.
-
Your website is more than a platform—it's your digital storefront. With Kyyte's website copywriting services, we ensure your brand's story is told compellingly, making every visitor a potential customer.
In addition to showcasing our clients' products and services, I strongly believe there will be a significant surge in the importance and interest surrounding companies' ESG and sustainability endeavours.
It's not just about ticking boxes in an ESG or sustainability report; it's about leveraging the power of sustainability content marketing to forge genuine connections with your audience. Whether it's your customers, employees, or investors, the key lies in authentically engaging with them through impactful narratives.
Why Singapore is a great hub for a copywriting and content marketing agency.
Singapore is renowned as a global business hub for a reason. Located strategically in Southeast Asia, Singapore offers seamless access to the thriving markets of the Asia Pacific region. The city-state presents endless opportunities to connect with diverse cultures and economies, making it an ideal base for any ambitious business.
The business-friendly environment in Singapore fosters growth and innovation. With excellent infrastructure, solid political stability, and a well-developed legal system that prioritises intellectual property protection, the city-state creates an ecosystem where entrepreneurs and businesses can thrive with confidence.
In Singapore, numerous local brands are thriving, the startup community is bustling, and many global businesses have established regional headquarters. This vibrant landscape offers exciting prospects for localisation marketing, allowing thoughtful communication that respects and addresses cultural differences throughout the Asia Pacific region.
We not only service clients in Singapore but across the world, making our reach global.
There's no “one Kyyte-fits-all” solution.
We understand that different businesses have varying content marketing needs based on their size and maturity.
is often an afterthought until they are ready to launch their services. Recently, we worked with a client whose website resembled meeting notes rather than a compelling story. But fear not! We transformed their notes into a captivating narrative and value proposition that will have their potential clients signing up for more.
Content marketing for SMEs -
where the marketing team usually consists of a single person who juggles a multitude of responsibilities. From creating sales decks, writing blogs and thought leadership articles, social media content, website copywriting, SEO, and even graphic design, the workload can be overwhelming.
Let us alleviate the burden and boost your productivity and results by providing expert content creators. We'll handle the content creation while you focus on managing the distribution channels and overall content marketing strategy.
Content marketing for multinational enterprises -
where continual product evolution and strategic shifts are a complex challenge for any established marketing team. The pace of change can often outstrip preparation, especially when unexpected Q4 marketing hurdles emerge which demand swift and effective responses. This is where Kyyte becomes an invaluable ally. Our expertise and flexibility position us as a pivotal marketing support system for your corporation. Whether it's adapting to new product focuses or spearheading sudden projects, Kyyte is here to ensure your content marketing truly takes flight.
Content marketing for charities -
I have spent nine years in the not-for-profit sector, working in fundraising and event management, plus years working alongside charities in corporate social responsibility roles. Kyyte deeply understands your marketing needs, and our passion is to ensure that your content marketing engages the right people at the right time, whether that involves beneficiaries, volunteers, donors, or employees.
Content marketing for creative agencies -
we understand the challenges of balancing intricate client briefs with the high expectations that come with them. That’s precisely why Kyyte partners with marketing, content, copywriting, brand, SEO, and PR agencies seeking additional support. When your agency is in need of extra copywriting or content resources, teaming up with Kyyte is the solution. Together, we can navigate these challenges and achieve outstanding results, ensuring your client's expectations are not just met, but exceeded.
Fly high, fly sustainably!
At Kyyte, our mission goes beyond delivering quality content marketing. Sustainability is at the core of everything we do.
Corporate social responsibility (CSR) and sustainability have always been a passion of mine. From mentoring vulnerable youth, cooking meals for the homeless and rebuilding communities and houses devastated by Typhoon Haiyan in the Philippines. I've been fortunate to run programs that contribute to employee engagement and community giving.
Team Optus is giving back - rebuilding houses after Typhoon Haiyan in 2013.
Representatives from Globe Telecommunications, Optus and Singtel.
Volunteering is sometimes hot, dirty and tiring work - but so rewarding!
While putting together the pieces of Kyyte, I listened to a thought-provoking podcast. It highlighted the importance of businesses becoming sustainable, mainly by reducing their carbon emissions. The podcast made me realise that companies failing to prioritise sustainability might risk losing partnerships with other conscious businesses.
Motivated by this realisation, I founded a sustainable content marketing agency. We are dedicated to tracking and recording our carbon footprint, aiming to become a net-zero marketing agency in the future. This commitment benefits our clients, as partnering with us reduces their Scope 3 emissions and enhances their sustainability efforts.
To kickstart our sustainability journey, we have taken measurable and concrete steps, including:
Going paperless and eliminating disposable items
Utilising natural and LED lighting
Embracing sustainable transportation methods
Purchasing carbon offset credits
Prioritising sustainability and ESG education
During our Kyyte flight launch event in Singapore, we made the conscious decision to serve a vegetarian menu, reducing our impact on the environment. Additionally, we partnered with One Tree Planted, planting a tree in Indonesia for each guest who attended. This act not only restores tropical forests that sequester carbon but also provides vital habitats for endangered wildlife, including orangutans. Our celebration had a purpose!
I will delve deeper into our sustainability efforts in a future blog post. Even a small content marketing agency in Singapore with a single full-time employee working predominantly from a home office can make a meaningful difference.
A Singapore marketing agency or a micro marketing agency?
I often refer to Kyyte as a micro agency. But…
What is a micro agency?
A micro agency is a small-scale marketing agency, often consisting of a small team or in Kyyte’s current state - just myself. As a micro agency, I take pride in being agile, and flexible, and providing a personalised approach to each client project.
I offer cost-effective solutions and foster a close working relationship with my clients. My specialisation may vary, but I typically provide services in areas such as digital marketing and copywriting. To complement my core expertise, I collaborate with freelancers and subcontract on certain tasks, allowing for a broader range of knowledge and skills within my team at any given time.
In summary, here are the advantages of working with a micro agency like Kyyte:
Agility and speed: Micro agencies can quickly adapt and respond to client needs, avoiding the bureaucracy that often plagues larger agencies.
Personalised service: Micro agencies foster close relationships with clients, gaining an in-depth understanding of their unique requirements and delivering tailored solutions.
Cost-effectiveness: Micro agencies usually offer more competitive pricing, allowing clients to save money without compromising on quality.
Innovation: Micro agencies are often at the forefront of new trends and technologies, thanks to their reliance on the freelance community. This helps clients stay ahead of the competition.
Furthermore, as I mentioned earlier, Kyyte wants to collaborate with larger agencies to deliver even better results for all our clients. We don't consider this competition as collaboration generally gets good results for all parties.
Onwards and upwards with Kyyte!
And there you have it — my personal journey of establishing a content marketing agency in Singapore.
At Kyyte, we're here to help businesses thrive and grow through personalised content strategies that genuinely connect with their target audience. As Singapore continues to flourish as a global business hub, we are excited to play a key role in driving success for our clients.
To those who have already joined us on the Kyyte flight, thank you for entrusting us with your content marketing goals. We've had a fantastic time delivering your briefs, but we still have room for more. We eagerly look forward to creating exceptional marketing content with new clients as we all soar to the top.
Let’s hope Kyyte has a similar growth as my bread run did all those years ago.
